The Academy of Motion Picture Arts and Sciences Brand Book

This 67-page, limited-edition book defines and celebrates the Academy’s brand vision. Its purpose is to introduce Academy members to the new branding while inspiring them on their never ending quest for excellence.

The book embraces and reflects the Academy’s high standards, love of film, and appreciation of imagination through exploring What We Believe, What We Do, Who We Are, How We Speak, Why We're Here and Where We're Going. 

Overall, it reminds us all why storytelling has always been and will always be important to humankind.

Also Tom Hanks has one in his house, which is pretty cool.