It's Hall or Nothing


The Toyota Hall of Fame is a digital representation of the physical embodiment of the cultural milestone that is the Fantasy football. Each year, five of the greatest Fantasy football players who have ever Fantasy footballed are inducted into the Hall. Inspired by our own creation, we wanted to go as hardcore as the fans do. Thus it was decided, “This year, it’s Hall or Nothing.”


We created a digital campaign with hundreds of intuitive smart banners, motivational pre-roll, and a responsive website that convinced countless Yahoo Fantasy players to nominate themselves into “The Hall."


But we didn’t stop there. We updated our brick and mortar Hall of Fame (installation) at the 49er stadium by adding a Hall of Fame Predictor that “accurately” predicts your Fantasy future by reading your palm, as well as a Kinect game that lets you throw a Fantasy football at on-screen targets. We even let you keep the footballs. 

We made 12 preroll videos to encourage Yahoo Fantasy football players to nominate themselves, vote and view the winners. Here are a few. Check them out or not, I don't give a mercy.

Watch this preroll video. Do it for your country.

Didn't win your league this year? Too bad. It's not about you. It's Hall about these five bronzed legends.

If you're Hall worthy, visit the most important destination on the Internet: www.toyotahalloffame.com