Researching to buy a car can often mean listening to someone drone on about specs and features or watching boring demos. That’s why made that process a bit more magical with (mostly) in-camera magic. We created over 25 feature-focused ads for 10 vehicles, each spot with a unique magic trick or two to keep them interesting. They ran as preroll, but are also hosted online so you can watch them over and over again until you figure out how they were made.